If you’re scratching your head wondering what Google Ads is all about; or it’s already a big chunk of your marketing budget but not convinced it’s working as well as it could, then this session is for you.

Handling objections creatively and effectively is the difference between being order takers and sales professionals! Skills in objections handling often improve with experience and this Hot Topics session is aimed at refining our skills in this area.

Chaired by Sarah Manning this group has been organised by some of the more prominent women in the industry to attract, encourage and motivate more women to join and stay in our sector and to coach, mentor, grow and develop them into great leaders and entrepreneurs.